Rapid Content Profit: Converting Your "What Everybody Gets Wrong About" Template into a Profitable MasterClass

You can create an entire library of profitable digital products

Remember in last week’s Radical Content Creation Newsletter when I mentioned we focused on the “What Everyone Gets Wrong About?” template?

Well today in this week’s issue of the Rapid Content Profit Newsletter we’re going to convert that template into a profitable pop-up Masterclass

Here’s how I would do it:

The article What Everyone Gets Wrong about Content Repurposing becomes
the “Get Started Here” Module where you deliver a “quick win.”

I’m actually working on this for my next digital product this month called
“Recycle Repurpose Reprofit: What everyone gets wrong about content repurposing and the profitable strategies to use instead”

Then I would teach about

Content Recycling: updating older content and using it again.

Content Repurposing: converting the same content into many forms across many platforms.

And the main point: (drumroll please)

Content Reprofiting: creating a digital product from your content and then converting that product into other products.

For example:

I’m starting this one out as a Masterclass. This is a great way to measure your audience’s desire for the subject and even more of the subject.

Next could be a mini-course with expanded content.

Then a Live Workshop on Reprofiting Your Content.

Your Rapid Content Profit Template

Now it’s time to fill-in-the-blanks :-)

TITLE: [3 word title about what you’ll deliver] [subtitle about the outcome of the training]

Get Started Here: [the “What Everybody Gets Wrong” article plus a “quick win.”

First Segment: [first word in your title]

• 15 minute video

• Checklist

Second Segment: [second word in your title]

• 15 minute video

• Checklist

Third Segment: [third word in your title]

• 15 minute video

• Checklist

Next Success Steps Segment: Review and offer the next way to work with you

Time: 60 - 75 minutes

Price: $27

Your Deep Dive Audio Discussion

Your Bonus Tips

Bonus Tip 1: Conduct a Content Audit
Before diving headfirst into repurposing, take a moment to assess your existing content library. Look for high-performing posts or resources that have stood the test of time. Identify content that can be updated, refreshed, or visualized in new formats. This audit is your treasure map—highlighting hidden gems ready to shine again!

Bonus Tip 2: Leverage User-Generated Content
Turn your audience into co-creators! Encourage them to share their experiences with your content or products. Use their testimonials, reviews, or social media posts as fresh content for your channels. Not only does this diversify your content mix, but it also builds a community around your brand. Remember, people trust other people, so let your fans do some of the heavy lifting!

Bonus Tip 3: Chunk It Down
Ever felt overwhelmed by a lengthy article? Break it down into bite-sized pieces! Transform a detailed guide into a series of short videos, Instagram stories, or individual blog posts. Each segment can serve a distinct purpose while driving traffic back to the main piece. This not only helps retain audience attention but also encourages deeper engagement with your material.

Bonus Tip 4: Create Visuals for Brain Engagement
Does a picture say a thousand words? Absolutely! Transform your text-heavy content into infographics, slides, or eye-catching social media posts. Visual content is highly shareable—plus, it appeals to the diverse learning styles of your audience. Mix those creative juices and explore tools like Canva to craft stunning visuals that succinctly communicate your message.

Bonus Tip 5: Establish a Multi-Channel Strategy
Don't limit your repurposing efforts to just one platform. Publish this week’s blog post as a podcast episode next week, then turn it into a LinkedIn article or a YouTube video. By dispersing your content across various platforms, you maximize your reach and ensure you connect with different audience segments. Remember, not everyone consumes information the same way!

Bonus Tip 6: Measure and Analyze
After implementing your repurposing strategy, track your success! Use analytics tools to measure engagement rates, conversion metrics, and audience feedback. What resonates most? What doesn’t? This data will help you refine your approach to content repromotion and understand where to invest your efforts next. Be curious and adapt as needed!

Bonus Tip 7: Build a Content Calendar
Planning is key! Maintain a content calendar to map out when and where you’ll repurpose your pieces. This helps you maintain consistency and ensures your work doesn’t go unnoticed in the busy online landscape. Think ahead—align your repurposed content with current trends or events for even more relevance and engagement!

Your Video Training

Checklist

1. Identify Your Content Gems
   Start by scouring your existing content to find the pieces that performed well or that you think could resonate with your audience. Look for posts, articles, videos, or infographics that have value and relevance in today’s context.

2. Content Recycling
   Update older content by refreshing facts, statistics, or examples. Add new insights or experiences to enhance its relevance. This not only boosts SEO but also allows you to maintain your audience’s trust by providing updated information.

3. Content Repurposing
   Transform the same content into various formats. For instance, turn a blog post into an infographic, a podcast episode, or a series of social media posts. This maximizes your content’s reach across different platforms and engages your audience in diverse ways.

4. Content Reprofiting
   Create a digital product from your content. Consider packaging your best insights into a Masterclass to start. This not only adds value for your audience but helps measure their interest in the topic for future offerings.

5. Structure Your Offering
   Outline the format of your Masterclass. For example, you could split the content into three key segments, each focusing on a core element of your topic. Each segment should include a 15-minute video and a checklist to ensure participants can implement what they learn.

6. Define Next Success Steps
   At the end of your Masterclass, clearly present what’s next for your audience. This could be a mini-course expanding on the Masterclass content or a live workshop focused on Reprofiting Your Content. This encourages continued engagement and provides them with further opportunities to learn.

7. Set Your Pricing
   Keep the price accessible to encourage participation. A reasonable investment of $27 can allow many members of your audience to see the value without hesitation. This also positions them well to reap the benefits of what they’ve learned and potentially invest in more advanced offerings in the future.

Workbook

Section 1: Summary of Main Points Covered

This workbook focuses on the key concepts of Content Recycling, Content Repurposing, and Content Reprofiting. Here's a brief overview:

1. Content Recycling: This process involves updating older content and using it again to reach a new audience or reinvigorate your original audience.

2. Content Repurposing: This strategy converts the same content into various forms (e.g., video, blog post, infographic) and distributes it across multiple platforms to maximize reach.

3. Content Reprofiting: This is the creation of a digital product from your content (like an e-book or course) and then converting that product into different forms or offerings (e.g., a workshop or a series of webinars).

Example Path:

• Masterclass: Initial offering to gauge audience interest.

• Mini-Course: Expansion of content based on feedback.

• Live Workshop: Interactive session on applying reprofiting strategies.

Section 2: Questions to Consider

1. What current content can you update and recycle?

2. How can you repurpose a single piece of content for different platforms?

3. What digital product ideas do you have based on your existing content?

4. Who is your target audience for the content you aim to reprofit?

Section 3: Practical Exercises to Do on Your Own

1. Content Inventory: List all existing content and identify which can be recycled or repurposed. Highlight content with performance metrics.

2. Competitive Analysis: Research how competitors are repurposing their content. List three examples and analyze their effectiveness.

3. Draft a Title: Create a catchy three-word title and a subtitle for a new digital product based on your existing content.

4. Create a Checklist: Develop a checklist for updating a piece of older content (including SEO updates, visual redesign, etc.).