DEMO: How to Create a Profitable Masterclass from the "What Everyone Gets Wrong About" Template
Another Content Profit Show Demonstration
In this week’s Radical Content Creation Newsletter we looked at how to create profitable content with the “What Everyone Gets Wrong About” Template.
Then in the Rapid Content Profit Newsletter I walked you through how to convert your “What Everyone Gets Wrong About” content into a Profitable Masterclass.
Today in the Content Profit Show Newsletter it’s Demonstration Day!
We’ve got a video for you that gives you a demonstration of repurposing your “What Everyone Gets Wrong About” content into a Profitable Masterclass.
Here’s a crucial tip before we get to the demonstration video.
The psychology of the “What Everyone Gets Wrong About” Template is much like the “3 Mistakes” Template, or any “negative” template.
Anyone can talk about mistakes and what what someone does wrong.
But when you follow that with step-by-step strategies you’ve demonstrated that you are the go-to expert on this topic without having to say you are the go-to expert on this topic.
Now that we’ve talked about it, let’s show you how it’s done.
Watch with these 2 questions in mind:
In how many ways can I use what Jeff showed us in my own business?
How can I get Jeff to do for me what he demonstrated today?
You can schedule your free Content Profit Seat here
Content creation is challenging.
Content profit is even more challenging.
You want to get it right.
Here’s some more help for you:
The “What Everyone Gets Wrong About” Template
TITLE: [3 word title about what you’ll deliver] [subtitle about the outcome of the training] “Recycle - Repurpose - ReProfit: Discover the Most Profitable Form of Repurposing”
Get Started Here: [the “What Everybody Gets Wrong” article plus a “quick win.”]
“What Everyone Gets Wrong about Content Repurposing” plus choose an existing piece of content for this workshop.
First Segment: [first word in your title] Recycle
15 minute video - How to identify your best existing content to recycle
Checklist
Identify your best existing content
Update as needed
Promote your recycled content
Second Segment: [second word in your title] Repurpose
15 minute video
Checklist
Third Segment: [third word in your title] ReProfit
15 minute video
Checklist
Next Success Steps Segment: Review and offer the next way to work with you
Join the Content Profit Mentor Program
Time: 60 - 75 minutes
Price: $27
Your Deep Dive Audio Conversation
Bonus Tips
Bonus Tips for Repurposing “What Everyone Gets Wrong About” Content into a Profitable Mini-Course
1. Identify Core Misconceptions: Start with deep audience research to pinpoint the most prevalent misconceptions in your niche. This ensures that your content resonates and establishes you as a trusted authority.
2. Craft Engaging Narratives: Rather than simply listing mistakes, weave personal anecdotes or case studies into your mini-course. This not only illustrates your points but also builds emotional connections, making your content memorable.
3. Create Step-by-Step Solutions: For each misconception, provide actionable strategies. Demonstrating clear, step-by-step solutions not only adds value but reinforces your expertise, transforming skepticism into trust.
4. Utilize Multimedia Elements: Enhance your mini-course by integrating various media formats—videos, infographics, and worksheets. This caters to different learning preferences and keeps learners engaged throughout the course.
5. Engage Your Audience: Incorporate interactive elements like quizzes or discussion prompts. This not only reinforces the learning material but also fosters a sense of community among participants, increasing the likelihood of course completion.
6. Offer Bonus Resources: Include additional materials such as checklists, templates, or exclusive access to a community forum. Providing extra value not only enhances the user experience but also positions your mini-course as a comprehensive resource.
7. Solicit Feedback for Improvement: After piloting your course, actively seek feedback from participants. This demonstrates your commitment to continuous improvement and allows you to refine your content, making it even more impactful for future learners.
Your Checklist
Introduction
Brief welcome and introduction to the Content Profit Show Newsletter.
Explanation of the significance of Demonstration Day.
Introduce the video and its relevance to repurposing content successfully.
1. Understanding the "What Everyone Gets Wrong About" Template
Define the essence of the template and its psychological appeal.
Discuss why negativity resonates and captures attention in content creation.
Introduce the concept of authority through problem identification—how it positions you as an expert.
2. Identifying Key Content for Repurposing
Explain the importance of selecting the right original content to repurpose.
Offer tips on how to analyze your existing content for relevancy and effectiveness.
Suggest tools and methods for gathering insights on what resonates with your audience.
3. Structuring Your Mini-Course Content
Discuss the fundamental components of a good mini-course outline.
Explain how to break down complex topics into digestible sections for learners.
Offer examples of course structures similar to successful mini-courses.
4. Creating Engaging and Interactive Learning Materials
Introduce various forms of interactive materials that enhance learning (quizzes, worksheets, etc.).
Discuss the importance of multimedia elements (videos, podcasts) in engaging learners.
Provide tips on how to maintain student interest and stimulate interaction throughout the course.
5. Marketing Your Mini-Course Effectively
Outline essential marketing strategies tailored for mini-courses.
Discuss the benefits of using email lists, social media, and partnerships to promote your course.
Emphasize the importance of storytelling in marketing your content.
6. Analyzing Feedback and Iteration
Explain the role of feedback in growing your mini-course and business.
Suggest techniques for collecting constructive feedback from learners.
Discuss how to iterate and improve your course based on learner engagement and performance data.
7. Scaling Your Efforts for Long-Term Success
Introduce the concept of creating multiple mini-courses from identified content themes.
Discuss strategic partnerships and collaborations as a means to reach broader audiences.
Highlight the importance of ongoing education and staying updated with industry trends.
Your Workbook
Section 1: Summary of Main Points Covered
"What Everyone Gets Wrong About" Template:
A framework to highlight common misconceptions in your niche.
Positions you as an authority by addressing these misconceptions and offering solutions.
Converting Content Into a Profitable Mini-Course:
Transform misconceptions into valuable learning experiences for your audience.
Use the content to create engaging and educational courses.
Demonstration Day:
Video demonstration on repurposing content into a mini-course.
Emphasis on practical application of the "What Everyone Gets Wrong About" template.
Psychology Behind Negative Templates:
The effectiveness of highlighting errors or misunderstandings followed by actionable strategies.
Establishes authority without overtly claiming expertise.
Section 2: Questions to Consider
What are some common misconceptions in your niche that you can address?
How can you modify the "What Everyone Gets Wrong About" template for your audience?
In what other formats (blogs, videos, podcasts) can you repurpose your content?
How does audience engagement change when discussing mistakes versus providing solutions?
Section 3: Practical Exercises
Identify Misconceptions: Write down 3-5 common misconceptions in your niche.
Template Creation: Create an outline for a piece of content using the "What Everyone Gets Wrong About" template.
Mini-Course Blueprint: Draft a simple 1-page blueprint for a mini-course that expands on your chosen misconception.
Repurposing Plan: Develop a repurposing plan that includes at least 3 different formats you can use for your content.