Radical Content Creation: The "Here's What I've Got for You" Template
Here's a 3 part content creation template that can turn your posts into sales letters
This week’s Radical Content Creation Newsletter:
The "Here’s What I’ve Got for You" Template
For years I’ve used a 3 part sales letter template for shorter sales letters for lower priced products.
Just this week it hit me this is also a great content creation template.
So here’s a brief outline of how to use the “Here’s What I’ve Got for You” Template
TITLE: “Here’s What I’ve Got for You”
No blanks to fill in. Just use as is for the title.
It’s psychologically compelling in the same way as “I got you a present today.”
Up goes your open rate. You’re welcome :-)
Sub Title: [a teaser hint about what you’ve got for them]
Section 1: Here’s What I’ve Got for You
This is a great time for bullets:
Bullet 1:
Bullet 2:
Bullet 3:
Section 2: Here’s What It Will Do for You
This is a great time for bullets:
Bullet 1:
Bullet 2:
Bullet 3:
Section 3: Here’s What You Want to Do Next
This is a great time for bullets:
Bullet 1:
Bullet 2:
Bullet 3:
Include a Call to Action as the last bullet
And there you go! “Fill-in-the-blanks” simple content creation that you can convert into a short sales letter.
I could make this harder for you, but why?
Now let’s do one:
I’ve brought in my world famous consultant “Dr. Phil Indablanx” to make this as easy, simple, and doable as possible. Let’s go:
~~~~~~~~~~~~~~~
TITLE: "Here’s What I’ve Got for You"
Sub Title: [a teaser hint about what you’ve got for them]
The Most Profit Form of Repurposing
Section 1: Here’s What I’ve Got for You
This is a great time for bullets:
Bullet 1: How to Recycle Existing Content
Bullet 2: How to Repurpose New and Existing Content
Bullet 3: How to ReProfit with Your New and Existing Content
Section 2: Here’s What It Will Do for You
Bullet 1: Update existing content into traffic and list building content
Bullet 2: Repurpose new and existing content into traffic and list building content AND profitable digital products
Bullet 3: ReProfit digital products into more profitable digital products
Section 3: Here’s What You Want to Do Next
Bullet 1: Find a piece of existing content and repurpose it
Bullet 2: Repurpose existing or new content into a profitable digital product
Bullet 3: ReProfit and existing digital product into another profitable digital product.
Bonus Tip: Join our new free Content2Product Challenge here
Your Deep Dive Audio Discussion
Your Bonus Tips
Here are 7 profitable bonus tips to enhance your use of the "Here's What I've Got for You" Radical Content Creation Template:
1. Leverage Curiosity with Your Subtitle: Make your subtitle a sneak peek of the benefits to create curiosity. For example, instead of just stating, "New Strategies for Success," try something like, "Unlock Hidden Profits in Just 30 Days." This not only captures attention but compels your audience to read more.
2. Bullet Power: When crafting your bullets, think about specificity over generality. Instead of "Boosts productivity," try "Increase your daily output by 25% with just 10 minutes of daily planning." The more tangible the promise, the more enticing it becomes.
3. Transform Benefits into Stories: Turn your bullet points into mini-stories. Instead of just listing benefits, frame them in a narrative. For instance, "After implementing this strategy, Jane saw her side hustle grow from $0 to $5k a month within three months." This personal touch makes the benefits relatable and actionable.
4. Create Urgency in Your Call to Action: In Section 3, don’t just inform your audience about the next steps—ignite urgency. Use phrases like "Join today to secure your spot!" or "Offer ends soon—act now!" This prompts immediate action and helps overcome procrastination.
5. Incorporate Testimonials in the 'What It Will Do for You' Section: Social proof can significantly enhance your message. Include a short testimonial that aligns with one of the key benefits. For example, “John transformed his approach and increased his sales by 200%—you can too!” This added layer of credibility makes your offer more compelling.
6. Use Engaging Visuals: If applicable, incorporate visuals (like infographics or images) into your content. A well-placed visual can illustrate a point, break up text, and keep your audience's attention. Don't forget to caption the visuals to further entice curiosity about what you've got for them.
7. Invite Feedback and Discussion: At the end of your correspondence, encourage your readers to share their thoughts. Something like, "I'd love to hear your experiences or questions about these tips—hit reply and let’s chat!" This not only builds a relationship but also offers valuable insights for your next content piece.
By integrating these tips with your content creation process, you can amplify engagement, boost conversions, and foster lasting relationships with your audience. Happy creating!
Your Video Training
Your “Here’s What I’ve Got for You” Template Checklist
If you’re a content creator feeling stuck in the profit department, this template could be your key to crafting compelling content that resonates with your audience. Here’s how to implement the “Here’s What I’ve Got for You” template effectively:
1. Craft an Irresistible Title
Use the title “Here’s What I’ve Got for You” directly. It’s designed to pique curiosity and draw readers in, much like the excitement of receiving a gift.
2. Create an Engaging Subtitle
Write a subtitle that teases what’s inside. Keep it short and sweet; think of it as the enticing preview of a movie that makes viewers want to know more.
3. Present Compelling Offerings
In Section 1, clearly outline what you’re offering. Use bullet points for clarity:
Bullet 1: Describe your first offering in a way that highlights its uniqueness.
Bullet 2: Focus on the benefits of your second offering.
Bullet 3: Create excitement around your third offering.
4. Highlight the Benefits
Move to Section 2 and detail what it will do for your audience. In this section, your bullets should illustrate the value they gain:
Bullet 1: Explain how it solves a problem.
Bullet 2: Share a transformational benefit.
Bullet 3: Mention any overlooked advantages.
5. Guide Your Audience on Next Steps
In Section 3, tell your audience what you want them to do next. Make it easy to take action:
Bullet 1: Outline the first step they should take.
Bullet 2: Provide additional resources or links for further exploration.
Bullet 3: Include a clear Call to Action that drives conversion.
6. Use Psychological Triggers
Throughout your content, leverage psychological triggers such as scarcity, urgency, or social proof. This can increase engagement and encourage action, making your offerings even more appealing.
7. Refine and Review
After drafting your content, take a step back for a thorough review. Ensure that your messaging is clear, concise, and aligned with the feelings you want to evoke. Consider seeking feedback from trusted peers to gain fresh perspectives.
By applying these steps with the “Here’s What I’ve Got for You” template, you’ll transform your content from frustrating to flourishing. Start crafting today and watch how your connection with your audience and potential profits expand!
Your Radical Content Creation Workbook for the “Here’s What I’ve Got for You” Template
Section 1: Summary of Main Points Covered
In this week’s newsletter, we introduced the “Here’s What I’ve Got for You” Template for content creation. This template is designed to simplify the process of writing shorter sales letters and other content. Here are the main points covered:
Template Structure: The template consists of three sections:
Section 1: “Here’s What I’ve Got for You” – Introduces the content.
Section 2: “Here’s What It Will Do for You” – Explains the benefits.
Section 3: “Here’s What You Want to Do Next” – Provides a call to action.
Psychological Appeal: The title is compelling and encourages higher open rates, similar to the excitement of receiving a gift.
Bullet Format: Each section employs bullet points for clarity and engagement, making it easy for readers to digest the information.
Call to Action: The final bullet in Section 3 should always encourage the reader to take the next step.
Section 2: Questions to Consider
What types of content can benefit from using the “Here’s What I’ve Got for You” Template?
How can you customize the subtitle to better match your audience’s interests?
What elements make a bullet point particularly compelling?
What is your primary goal for your audience after they engage with your content?
How does the psychology of gift-giving apply to your content strategy?
Section 3: Practical Exercises
Create Your Template: Use the “Here’s What I’ve Got for You” Template to draft a short content piece about a product or service you offer.
Bullet Point Brainstorming: List 10 bullet points that could potentially fit into each of the three sections of the template for a product you’re promoting.
Audience Analysis: Identify your target audience and draft a subtitle that speaks directly to their needs and desires.
Call to Action: Write five different calls to action (CTAs) and test them to see which resonates best with your audience.
Feedback Session: Share your completed template with a friend or colleague and ask for feedback on clarity and engagement.
Brilliant article Jeff, lots of useful takeaways and advice. Definitely delivers on the “hears what I’ve got for you” scale.