Why I Burned Down The Content Profit Show
And What’s Rising In Its Place
After 168 episodes of The Content Profit Show…
We shut it down.
Not because it wasn’t working.
But because we outgrew it.
That show helped hundreds of creators turn their free content into their first paid product.
It worked. It built trust. It sold.
But I started noticing something strange:
The repeat money wasn’t coming from the new products we helped people launch.
It was coming from what happened next.
See, most creators stop at one product.
They launch it. They post about it. They maybe make a few sales…
And then they move on.
New funnel.
New content.
New hamster wheel.
And that’s the trap.
Because every product you launch is secretly hiding 3 more revenue streams.
You just haven’t been shown how to flip it.
Welcome to The How You Profit Show
This isn’t just a rebrand.
It’s a reinvention.
The Content Profit Show helped you create.
The How You Profit Show helps you multiply.
Now? We don’t stop when your first offer is live.
We take that product, we drop it into the Profit Seat, and we flip it into a full-blown 4-Product Profit Eco-System™.
That’s right. From one paid product, we pull out:
A Prequel product — that warms up cold leads and creates faster yeses
A Sequel product — that increases customer lifetime value
A Spin-Off product — that sells while you sleep
And your Main product — now upgraded and surrounded by its full support system
We don’t just talk about it.
We do it live.
Every week.
On air.
In front of real people.
With real products.
And the transformations?
They’re not subtle.
The Profit Seat: Where It All Happens
Here’s the truth no one else wants to say out loud:
Most “guest spots” are fluff.
Most podcast interviews are boring.
Most free coaching sessions? They don’t move the needle.
But the Profit Seat is a completely different beast.
You don’t show up to chat.
You show up to flip.
And here’s what you get when you claim your seat:
✅ 30 minutes of direct, strategic product flipping with me
✅ A breakdown of your offer — positioning, price, packaging
✅ The full 4-product profit map based on what you’ve already built
✅ Instant clarity on what to create next (and what to ignore forever)
✅ A show recording you can use as content, proof, or even a lead magnet
✅ A Custom GPT and template to repeat the flip again and again
✅ You’ll more value in 20-30 minutes than most 12 week courses!
That’s not a “value stack.”
That’s a profit machine.
The Big Idea: Flip Before You Build Again
Here’s what creators get wrong:
They think the path to more money is more products.
More launches.
More grind.
Nope.
The real money?
It’s in multiplying what you already made.
One solid product is all you need to create four distinct income streams:
Something to sell before they’re ready
Something to sell once they finish
Something that keeps selling in the background
And the original product — now surrounded by support, direction, and momentum
That’s the new playbook.
Preview of Coming Attractions
Over the next few weeks on The How You Profit Show, you’ll see:
5 current online superstars in the Profit Seat, demonstrating “if it works for them, it will work for you, and it’s what you should do.”
Real creators getting their offers flipped in real time
Unfiltered breakdowns of what works (and what doesn’t)
The exact frameworks and templates we use to turn $200 products into $2,000 ecosystems
Behind-the-scenes strategy breakdowns from each episode
And for those in the audience? Opportunities to jump into the seat and do the same
No filler. No fluff. Just pure execution in public.
Your First Flip (Right Now)
Now you might think the point of this post is to get you to sign up for a Profit Seat.
Nope. Not yet.
We’ll begin to offer Profit Seats for you soon, scheduling for July. Watch this space for more…
We’re simply laying the groundwork for you for something truly profitable and powerful.
Here’s one question to play with in the meantime, to unlock your next product — no matter where you’re starting from:
“What’s one step someone needs to take before your product makes sense?”
Boom. There’s your prequel.
Turn that into a checklist, a mini-course, a one-day workshop — and now you’ve got a warm-up offer that pre-sells your main product without you having to convince cold leads from scratch.
That’s the power of flipping with intention.
And that’s just step one.
The How You Profit Show isn’t just an upgrade.
It’s your execution engine.
It’s your clarity machine.
It’s your profit lab.
And we’re only just getting started…
We’re gonna do great things together!
~ Jeff
Creator and Host of The How You Profit Show
