The Content Profit Show: Another Great Demonstration Day

The One Where We Repurpose Flesche's Blog Post into a Lead Magnet and Profitable Mini-Course

Today’s Episode is sponsored by Liz Wilcox’s Email Marketing Membership

It’s still amusing when I tell people we can convert their article into a lead magnet and profitable mini-course, they laugh and say “No Way!”

I guess that’s kind of a take off on the great old headline: “They laughed when I sat down at the piano. But then…”

So…but then

When you watch today’s Content Profit Show with Flesche in the Content Profit Seat, you’ll see how we repurpose her blog post into a lead magnet and profitable mini-course right before your eyes.

Part of the secret behind this strategy is this:

“Every piece of content contain the seeds for a profitable digital product.”

So let’s simplify the journey here:

Blog Post > Lead Magnet > Profitable Mini-Course

A blog post becomes a lead magnet by adding a few action questions at the end of the blog post. Questions like:

• “What tip stood out for you the most?”

• “What step can you take before your head hits the pillow tonight?”

• Etc

The blog post and lead magnet becomes a profitable mini-course by taking the 3 best tips and creating 3 modules for the mini-course:

• Tip 1 = Module 1

• Tip 2 = Module 2

• Tip 3 = Module 3

Now that we’ve talked about it, let’s show you how it’s done.

Watch with these 2 questions in mind:

1. In how many ways can I use what Jeff did for Flesche in my own business?

2. How can I get Jeff to do for me what he did for Flesche?

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