The $997 Lie
And the $97 Shortcut That Builds You a System in 30 Minutes
We’ve been sold a dream.
“You need a BIG signature course.”
“You need months of planning.”
“You need to validate, outline, record, launch...”
All before you make a single dollar.
So you sign up for the $997 course. You clear your calendar. You tell your friends, “This is the one.”
And then…
You don’t finish it.
Or worse — you do finish it… and still don’t launch anything.
Here’s the truth no one tells you:
You don’t need more training. You need more traction.
The Game Has Changed
In the old world of online business, you were rewarded for creating big, beautiful, perfect content.
Now?
You’re rewarded for speed.
For clarity.
For solving real problems quickly — with what you already have.
The new economy doesn’t care about your “coming soon” course.
It rewards those who can flip what they’ve already created into real products that sell.
That’s why I created the Flip Profit Seat — and why it’s the anti-course.
From $997 Course... to $97 Flip Seat
Let me show you the difference:
Creator A: Buys the $997 Course
Gets access to 50+ lessons
Watches 3
Downloads a template
Gets stuck trying to “pick a niche”
Spends 3 months tinkering in Canva
Never launches
$997 spent, $0 made
Creator B: Books a $97 Flip Profit Seat
Brings me one Note, podcast, or blog pos, piece of content or a product
In 30 minutes, we flip it into 4 paid offers
Walks away with pricing, product names, structure, and a complete profit ladder
Starts selling next week
$97 spent, ready to make thousands
What Actually Happens in a Flip Profit Seat?
You bring me something you've already made — a post, a podcast, a messy outline, a newsletter archive.
I flip it.
Live. In real time. While you watch. While we collaborate.
And when I say flip it, I mean this:
You walk away with:
A Prequel product — easy entry offer that builds demand
A Core product — your main solution, priced to sell
A Sequel product — the next logical step or recurring path
A Spin-Off — low-lift content-based asset to promote the others
PLUS pricing, packaging, and your full profit ladder mapped out
Why This Works (When Expensive Courses Don’t)
Courses teach. Flip Seats build.
Courses assume blank slates. Flip Seats work with what you’ve already got.
Courses give you steps. Flip Seats give you systems.
Courses take months. Flip Seats take 30 minutes.
And here’s the kicker:
The $97 you spend on a Flip Profit Seat?
It’s probably the first investment that pays you back before the week’s over.
What Creators Are Saying
“I had no idea my old blog posts had this much value.”
“I’ve spent thousands on coaching… but this gave me a clear path to sell, in under an hour.”
“You found offers in my mess of a Google Doc — and now I’ve got an entire system.”
You Don’t Need More Content. You Need a Flip.
The biggest myth online? That you’re one more video away from clarity.
Nope.
You’re one flip away from a profit system.
And you’re one Flip Seat away (either on the Show or 1-on-1) from a business that actually pays you back.
Ready?
$97.
30 minutes.
4 offers.
A system that sells while you sleep.
Grab your profit seat here, and get all the details there’s just not enough room for here.
SPECIAL BONUS THIS WEEK ONLY (ENDS SUNDAY NIGHT)
When you invest in a Flip Profit Seat by Sunday at midnight,
you also get FREE access to my new $197 workshop:
Grow Your Notes, Grow Your Audience, Grow Your Profit
It’s your playbook for turning Notes into income.
I’ll show you how to build your audience, attract the right buyers, and use your Notes as a daily profit engine — all without running ads or writing a novel.
It’s tactical.
It’s fast.
And it pairs perfectly with the Flip Seat — because what good is a 4 Offer System if no one sees it?