Rapid Content Profit: From Substack Chat to Profitable Digital Product

How to partner with your subscribers to create a profitable digital product that features and promotes your subscribers

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Today’s episode of Rapid Content Profit is brought to you by Larry Burton’s
Anxiety Away course.

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IMPORTANT NOTE!

We’ve turned off the paywall for this edition of the Rapid Content Profit Newsletter so you can get a glimpse of what you’re missing each week.

So consume both the Brief Article Training AND the Brief Mini-Workshop on me.

And then join us here :-)

Now on with the show!

Prefer to listen? Here’s the audio version of today’s Brief Article Training:

Remember in the most recent Radical Content Creation Newsletter when I told you about how to repurpose Substack Chats into Newsletter Articles?

So today we’ll have a chat about how to repurpose your Substack Chats into profitable digital products.

So here is my original and first chat:

Q: How do you beat content creation procrastination?

Jeanette Gower: You find someone who is a kick-starter for you..................I found Jeff. Hah!

Me: better than a kick in the pants, huh?

Denise Wakeman: Checklists, so I don't have to think about what I should do. Just do it.

Me: "so I don't have to think about what I should do" <== best benefit of checklists I've ever seen :-)

Cindy Bidar: Like Denise's checklists, my content calendar tells me what I need to create and when. I don't have to waste time thinking about it.

Me: Content Calendars for the WIN!

Kathy Wu Brady: I start drafts all the time and then schedule times to write in my calendar. This way I always have ideas to build on and know that I have budgeted time to do the work. It’s not a perfect system but it gets me writing most days.

Me: Doesn't have to be perfect it just need to work - well done Kathy

These are 4 examples from the 24 responses received to the question.

So let’s expand Kathy’s response and my answer:

Kathy Wu Brady: I start drafts all the time and then schedule times to write in my calendar. This way I always have ideas to build on and know that I have budgeted time to do the work. It’s not a perfect system but it gets me writing most days.

Me: Doesn't have to be perfect it just needs to work - well done Kathy.

Having said that, there’s at least 2 important strategies at work here:

1. Creating drafts from your content ideas. Technology has made it very easy to capture our ideas. Don’t try to remember an idea you did not capture.

   In this way you lots of idea drafts from which to choose when it’s time to create.

2. Schedule time to create content. I usually create these newsletters first thing in the morning. Except for this one. Watching Monday Night Football and went to shut down my laptop.

And the idea you see here showed up and I went with it. It’s 10:29 pm as I create this…

So schedule the time to create that works for you. And because you’ve captured your content ideas in the first strategy above, you’ll always have an idea to build on and create.

The next step would be to do the same for the 3-5-7 best responses.

Here’s what the original chat looks like on Substack:

And now for your weekly fill-in-the-blanks content profit template.

But first this…

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This week’s Rapid Content Profit Brief Mini Workshop delivers:

• Your “Fill-in-the Blanks” Content Profit Template

• Your Deep Dive Audio Discussion

• Your Bonus Tips

• Your Video Training

• Your Checklist

• Your Workbook

You get all this for ONLY $7 a month. OMG, only $7 for all of this Jeff!

Yes! But wait there’s more ;-)

You actually get 3 a week:

• Monday: Radical Content Creation Brief Mini Workshop

• Wednesday: Rapid Content Profit Brief Mini Workshop

• Friday: The Content Profit Show Brief Mini Workshop

This is a weekly graduate school level training in Content Profit for only $7 a month. That comes to about 58 cents per BMW!

This is where the “paywall” usually goes. But today you’ve got everything on me!

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Your Rapid Content Profit Template

Now it’s time to fill-in-the-blanks :-)

Title: “How do you handle [niche problem?]: Subtitle with [niche outcome] you’ll deliver on”

Step 1: Create a Substack Chat

Step 2: Ask the question

Step 3: Respond to the answers

Step 4: Copy and paste steps 1-3

Step 5: Your deeper, expanded response becomes the main part of the product. Do this for the 3-5-7 best answers.

Your Deep Dive Audio Discussion

Your Bonus Tips

1. Gamify the Content: Transform your chats into interactive quizzes or games. Create a game-like experience where your audience can unlock content, earn badges, or compete on leaderboards. Imagine turning your chat about procrastination into a game that challenges users to defeat “The Procrastination Monster” with specific strategies and rewards them with exclusive content or discounts for participation.

2. Create a “Procrastination Detox” Workshop: Use your chat as the backbone for a live workshop. Engage your audience in real-time discussions and hands-on activities that go beyond just sharing tips. Incorporate breakout groups, accountability partners, and guided exercises, culminating in the creation of personal action plans. Offer the recorded session as a bonus digital product afterward.

3. Turn Chats into an Animated Series: Why not animate your chats? Utilize tools like Doodly or Animaker to convert the discussions into fun, animated videos. This visually engaging approach can make the content more digestible and shareable, appealing to visual learners and broadening your audience reach.

4. Create Procrastination “Personal Trainers”: Develop a subscription service where you become a “Personal Trainer” for procrastination fighters. Your subscribers receive tailored weekly plans, accountability check-ins, and exclusive content based on previous chats—making each subscription session feel like a personalized journey towards productivity.

5. Launch a Procrastination Podcast: Take snippets from your conversations and build a podcast around the themes of each chat. Use a storytelling approach to weave personal anecdotes and guest stories into a captivating narrative. Don’t forget to include listener engagement segments where they share their own struggles and victories.

6. Build an Interactive Mobile App: Create a simple app that offers bite-sized audio clips from your Substack chats. Users can choose specific topics, set reminders to listen, or engage with interactive challenges. This not only offers a new way to consume content but also keeps your insights top of mind throughout the day.

7. Craft a “Procrastination Playbook” eBook: Combine insights from your chats into a comprehensive eBook filled with actionable exercises, infographics, and success stories. Instead of a traditional guide, format it as a workbook where readers can fill in their thoughts, making the process interactive. Promote it as the ultimate tool for anyone looking to conquer procrastination and build productive habits.

By adopting these unconventional strategies, you can elevate your Substack content from simple chats to exciting, profit-generating digital products that resonate with your audience on multiple levels!

Your Video Training

Your Checklist

Step-by-Step Checklist: Repurposing Your Substack Chats into Profitable Digital Products

Repurposing your Substack Chats into profitable digital products is not only a smart strategy; it’s a game-changer for content creators. Follow this checklist to turn your insightful conversations into revenue-generating assets!

1. Identify Core Themes
- Review your Substack Chats to identify recurring themes or popular topics.
- Highlight the most engaging discussions, like overcoming procrastination. Which parts resonated most with your audience?

2. Select a Product Format
- Decide how you want to repurpose the content. Options include:
- eBooks
- Online courses
- Interactive workshops
- Podcasts or audio recordings
- Infographics or checklists
- Choose a format that aligns with your audience’s preferences and your strengths.

3. Outline the Content
- Create an outline based on the chosen format that flows logically from the original chat.
- For example, break down the procrastination chat into:
- Understanding procrastination
- Identifying triggers
- Strategies to overcome it (e.g., checklists, finding accountability partners)

4. Develop Supporting Materials
- Consider what additional materials could enhance your product:
- Worksheets with exercises
- Templates for planning
- Video tutorials or supplementary audio clips
- Aim to provide actionable steps that empower your audience to implement the strategies discussed.

5. Craft Engaging Content
- Write or record your content using a conversational tone that resonates with your audience.
- Include personal anecdotes or stories, like how finding an accountability partner (like Jeff) transformed your approach to content creation.

6. Design and Branding
- Invest time in designing the visual elements of your product. This includes:
- A captivating eBook cover
- Branded templates for worksheets
- Eye-catching graphics for online courses
- Make sure everything is cohesive and reflects your unique voice and style.

7. Set Up Sales Channels
- Decide where and how you'll sell your digital product:
- Create a dedicated sales page on your website or Substack.
- Consider using platforms such as Gumroad, Payhip, or your Substack itself for seamless transactions.
- Make the purchase process easy and user-friendly.

8. Develop a Marketing Strategy
- Plan how you’ll promote your new product:
- Utilize your existing Substack audience by sending teaser emails.
- Share snippets and behind-the-scenes content on social media.
- Collaborate with other creators or influencers to expand your reach.

9. Launch the Product
- Plan a launch event (like a live chat or webinar) where you can introduce your product and engage your audience.
- Encourage engagement by providing special offers or bonuses for early buyers.

10. Gather Feedback and Iterate
- After launch, collect feedback from your audience:
- Are they finding the content valuable?
- What would they like to see improved or added?
- Use this feedback to refine your product and consider creating additional offerings based on their needs.

11. Promote and Repeat
- Keep the momentum going! Regularly promote your product through newsletters, social media, and collaborations.
- Consider repurposing additional chats, applying the same process, and expanding your product suite over time.

Conclusion
With this checklist in hand, you're ready to transform your Substack Chats into impactful digital products that not only resonate with your audience but also contribute to your bottom line. Remember, every chat holds the potential to evolve into something greater—don’t hesitate to take that leap! Happy repurposing!

Your Workbook

Section 1: Summary of main points covered.
The main points covered in the chat include finding someone who motivates and kick-starts your content creation process, using checklists to streamline and simplify your tasks, and the benefits of not having to think about what you should do.

Section 2: Questions to consider.
1. Who is someone that can serve as a kick-starter for your content creation process?
2. How can checklists help you overcome content creation procrastination?
3. In what ways can not having to think about what you should do benefit your productivity?

Section 3: Practical exercises you can do on your own
1. Create a list of people in your network who can serve as motivators or kick-starters for your content creation.
2. Develop checklists for different aspects of your content creation process, such as researching, writing, and editing.
3. Practice delegating tasks and responsibilities to streamline your workload and eliminate the need to think about what you should do.