Radical Substack Content Creation: The 5 Point Video Template
Don't you dare make this hard!
Content Profit begins with your Profitable Prospect Profile, so you can know your ideal client better than they know themselves.
You want them to think:
“Wow, this feels like it was written just for me.
While knowing what they read and where they hang out is important, it’s even more important to know their:
Pain points
Stuck places
Questions they need answered
What they want right away, long term and at the end of the day.
And so much more!
You could spend hours and days and even weeks figuring this out for yourself.
Or you could become a paid member at any level and my team and I will create your Profitable Prospect Profile within 48 hours of our first private 1-1 session.
Now on to this week’s Radical Content Creation Newsletter:
The difference between blah content and content that’s easily repurposed into digital products is having a Radical Content Creation Template:
The 5 Point Video Template
So here’s a brief outline of how to use the 5 Point Video Template
Point or Slide 1: Title
Point or Slide 2: Engage
Point or Slide 3: Problem
Point or Slide 4: Solution
Point or Slide 5: Next Success Steps
Here’s an example:
Point or Slide 1: Title: The Creator’s Cash Code
Point or Slide 2: Engage: I know content profit is hard. I know you want to get it right. And I’m here to help.
Point or Slide 3: Problem: The problem of creating digital products from scratch
Point or Slide 4: Solution: Leverage your new and existing content and cover it into profitable digital products
Point or Slide 5: Next Success Steps: The Creator’s Cash Code
Where most content creators mess up on Step 2 is when they fail to engage on what’s in it for you when you watch.
Instead, hook them with what’s in it for them when they invest the time to watch.
What if used just this one strategy consistently for your next 10 videos? Based on what I’ve seen, you could reasonably expect to create great opt ins and digital products.
When I switched to this 5 point/slide system, video became so much faster and easier.
And you can follow the exact same system when you do Live and other “non-slide” videos.
Your Deep Dive Audio Discussion
Your Bonus Tips
Here are 7 disruptive and conversational bonus tips designed to elevate your content creation process using the 5 Point Video Template for easily repurposed content:
Bonus Tip 1: Nail Your Hook Right Away
Why it matters: Your first impression is everything, especially in video. The engagement hook is where many creators falter.
Actionable Insight: Instead of just stating, “Today we’re talking about…” drop a compelling question or a bold statement that resonates with your audience right away. For example, ask, “Are you tired of creating content that feels like it disappears into thin air?” This automatically draws them in and connects them to their own challenges.
Bonus Tip 2: Know Your Audience’s Hot Buttons
Why it matters: Without understanding your audience's pain points, your message may fall flat.
Actionable Insight: Create a mini survey or poll on social media to ask them directly about the hurdles they face in content creation. This will not just inform your content but also let them know you’re listening—building a relationship before they even hit “play” on your video.
Bonus Tip 3: Show, Don’t Just Tell
Why it matters: People remember stories more than statistics.
Actionable Insight: When presenting a solution, share a personal experience where you tackled a similar problem. It can be as simple as how you once struggled with creating digital products. This approach builds rapport and makes your advice much more relatable and effective.
Bonus Tip 4: Create a Strong Call to Action (CTA)
Why it matters: Without a clear next step, even the best content can lead to inaction.
Actionable Insight: Your “Next Success Steps” slide should be not just informative but also compelling. Rather than saying, “Check out my website,” try something more engaging, like, “Ready to transform your content into cash? Join my community today, and let’s get started on your Creator’s Cash Code!”
Bonus Tip 5: Keep It Visually Engaging
Why it matters: In a world filled with distractions, visuals are your best friend.
Actionable Insight: Make sure to incorporate engaging visuals, use high-quality images, and infographics that complement your messages. Whether you’re doing slides or a live video, attractive visuals will grab attention and keep viewers watching longer.
Bonus Tip 6: Repurposing Is an Art—Not a Chore
Why it matters: Repurposing content efficiently can save time and costs, making it essential.
Actionable Insight: After creating your video, think of three different ways to repurpose that content. Can it be turned into a blog post, a series of social media posts, or even an audio podcast? This not only maximizes your efforts but also enriches your content ecosystem.
Bonus Tip 7: Test, Tweak, and Triumph
Why it matters: Content creation is an iterative process—what works today might not work tomorrow.
Actionable Insight: After sharing your video, pay attention to engagement metrics. Take notes on what topics your audience loves and where they drop off. Use this feedback to fine-tune your future videos, ensuring that each piece of content becomes more refined and focused on their needs.
Incorporate these tips into your routine, and you'll find that creating impactful, repurposable content can be both a smoother process and a more rewarding one. With the 5 Point Video Template as your guide, watch as your content transitions from blah to brilliantly engaging, providing true value to your audience and generating tangible results!
Your 5 Point/Slide Video Training
How to Use the 5 Point Video Template for Radical Content Creation
Determine Your Title
Start strong! Craft a title that captures attention and clearly conveys the topic of your video.
Engage Your Audience
Address your viewers directly and ask questions that resonate with their struggles or goals. Hook them with the insight of what’s in it for them, making them more likely to continue watching.
Identify the Problem
Clearly articulate the challenge that many content creators face. This will create a sense of urgency and relevance for your audience.
Present Your Solution
Introduce your audience to effective strategies they can use to turn their content into profitable digital products. Be specific and actionable.
Outline the Next Success Steps
Provide clear and concise next steps that viewers can take to implement your solution. This could include a call to action or resources related to your topic.
Utilize Consistent Messaging
Implement this template across multiple videos to create a cohesive strategy. Consistency builds trust and familiarity with your audience.
Measure and Adapt
After creating your videos, assess their impact and viewer engagement. Use this information to refine your approach and make future content even more effective.
By following this checklist, you can transform your content from mundane to extraordinary, paving the way for successful digital products and a thriving content creation journey.
Radical Content Creation Workbook
Section 1: Summary of Main Points Covered
In this week's Radical Content Creation Newsletter, we introduced the 5 Point Video Template, a strategic approach for creating engaging content that can be easily repurposed into digital products. The template comprises five essential slides:
Title: Clearly identify your topic.
Engage: Establish a connection with the audience, highlighting the benefits they will gain.
Problem: Discuss the common issues faced by the audience regarding the topic.
Solution: Provide a solution that leverages both new and existing content.
Next Success Steps: Outline actionable steps the audience can take to achieve success.
Utilizing this structure aids creators in producing consistent and compelling content while reducing the time spent in the content creation process.
Section 2: Questions to Consider
How does the 5 Point Video Template differ from your usual content creation process?
In what ways can you adapt this template to fit different content types or platforms?
What specific examples of engaging content can you identify through this template?
Section 3: Practical Exercises
Create Your Own Video:
Using the 5 Point Video Template, draft a script for a video on a topic you are familiar with.
Record a 2-3 minute video using your script.
Content Inventory:
List your past videos or content pieces.
Identify elements in those materials that fit into the 5 Points.
Engagement Practice:
Write down three different ways to engage your audience in the introductory slide of your next video.
Content Profit begins with your Profitable Prospect Profile, so you can know your ideal client better than they know themselves.
You want them to think:
“Wow, this feels like it was written just for me.
While knowing what they read and where they hang out is important, it’s even more important to know their:
Pain points
Stuck places
Questions they need answered What they want right away, long term and at the end of the day.
And so much more!
You could spend hours and days and even weeks figuring this out for yourself.
Or you could become a paid member at any level and my team and I will create your Profitable Prospect Profile within 48 hours of our first private 1-1 session
The 5 point video system is elegant in its simplicity. I like it!