Greetings to you my fellow content creator, difference maker, and content profit maker!
My goal today is to help you begin to master a very powerful Custom Content Profit Template called the “Benefit/Without” Template.
The powerful psychology of the “Benefit/Without” Template is the compelling nature of being able to get a desired benefit without having to do something you don’t want to do.
You’ll find examples of this all over the media when you know what to look for…
For example, with only a bit of exaggeration:
“Lose 25 Pounds Before the Holidays without Dieting!”
Here’s a more realistic example a bit closer to home:
“How to Build Your List Every Day without Grinding 24/7”
Starting to get the pattern? Great? Now let’s do one.
I’ve brought in my world famous consultant “Dr. Phil Indablanx” (fill-in-the-blanks) to make this as easy, simple, and doable as possible.
Let’s go:
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Title: “How to Get [niche benefit] without [niche avoid]”
[niche benefit] Step 1: [name the benefit and what you get to avoid]
Ex: List Building Step 1: Create automated email sequences that run 24/7 so you don’t have to be chained to your computer.
[niche benefit] Step 2: [name the benefit]
Ex: List Building Step 2: Include a list building call to action in every piece of evergreen content so you don’t have to start over every day.
[niche benefit] Step 3: [name the benefit]
Ex: List Building Step 3: Join Substack to grow your list every day without having to scramble for the crumbs of other platforms.
Next Step Call to Action
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So fill-in-the-blanks to get started with creating a powerful and profitable piece of content that is easily converted into a mini-course and other profitable digital products.
Why am I turning the pay wall off for the rest of this newsletter issue?
Because I want you to get a glimpse of what you’re missing and join us!
And the way to get these 2-3 a week for my posts is found in your next success steps below:
This Week’s Next Success Steps: Join Content Profit Systems at the Exclusive Member Level and I’ll create your Perfectly Profitable Prospect Profile: How to Speak Directly to Your Prospects & Customers and Your Profit Pipeline: 10 Lead Magnet Ideas and 50 Profit Digital Product Ideas
Your Deep Dive Audio Discussion
Your Bonus Tips
Here are 7 bonus tips based on the concepts outlined in the “Benefit/Without” Template:
1. Identify Your Audience's Pain Points: Before crafting your content, take time to understand the specific issues your audience faces. Knowing what they want to avoid will help you create a compelling "without" statement that resonates with them.
2. Emphasize Clarity: When using the “Benefit/Without” format, keep your messaging clear and straightforward. Avoid jargon and ensure your audience easily grasps the benefit and the action they get to sidestep.
3. Use Realistic Examples: While exaggerations can draw attention, aim for realism in your examples. Use relatable scenarios or statistics that your audience can identify with to enhance credibility.
4. Leverage Storytelling: Incorporate storytelling into your content when possible. Sharing a personal or client story about achieving a desired benefit without the usual struggles can make the concept more engaging and relatable.
5. Incorporate Visuals: Use visuals like infographics or charts to illustrate the benefits of your approach. This can help clarify how your “Benefit/Without” messaging plays out in practical, visual terms.
6. Include a Strong Call to Action: At the end of your content, encourage your audience to implement the tips you've shared. A clear and motivating call to action can drive engagement and conversion, guiding them on the next steps.
7. Test and Iterate: After applying the “Benefit/Without” Template, monitor the performance of your content. Use analytics to see what resonates with your audience and refine your approach based on real feedback for continuous improvement.
By incorporating these tips, you can enhance your content creation process and effectively utilize the powerful “Benefit/Without” Template to connect with and engage your audience…
Your Video Training
Your Checklist
How to Create Your Custom Content Profit Template Using the “Benefit/Without” Formula
Greetings to you, my fellow content creator, difference maker, and content profit maker! Ready to master the Benefit/Without Template? Here’s a checklist to help you craft powerful, engaging content.
1. Identify Your Niche Benefit
- Determine the primary benefit your audience desires related to your niche. What outcome do they want to achieve?
2. Pinpoint What They Want to Avoid
- Identify the common pain points or actions your audience is eager to avoid. This could be tedious tasks, time-consuming processes, or challenging situations.
3. Craft Your Headline
- Combine your findings to create a captivating title. Use the format:
“How to Get [niche benefit] without [niche avoid]” to instantly grab attention.
4. Develop Step-by-Step Benefits
- Outline actionable steps that lead to the desired benefit. Each step should emphasize an alternative way to achieve results without the dreaded mstep you identified.
- Example: If your benefit is building a successful email list, your step could be:
“Create automated email sequences that run 24/7 so you don’t have to be chained to your computer.”
5. Include Engaging Call-to-Actions (CTAs)
- Each step should conclude with a clear CTA that encourages the reader to take action. Make it easy and enticing to implement your advice.
6. Create Supporting Content
- Develop additional resources, like blog posts or videos, that further explain each step. This adds value and reinforces the message behind your template.
7. Test and Iterate
- Share your content with your audience and gather feedback. Analyze their responses to fine-tune your template, making adjustments that resonate with their needs.
Now, take this checklist and begin crafting a powerful and profitable piece of content using the “Benefit/Without” Template. You’re on your way to creating digital products that truly make a difference!
Your Workbook
Mastering the "Benefit/Without" Template
Section 1: Summary of main points covered:
- The "Benefit/Without" Template is a powerful custom content profit template that focuses on getting a desired benefit without having to do something you don't want to do.
- Examples of the "Benefit/Without" Template can be found in the media, such as "Lose 25 Pounds Before the Holidays without Dieting".
- The template involves creating steps that offer a benefit while avoiding a specific task or action.
Section 2: Questions to consider:
1. How can the "Benefit/Without" Template be applied to your specific niche or industry?
2. What are some examples of the "Benefit/Without" Template that you have come across in your own experience?
3. What potential benefits can be highlighted using the "Benefit/Without" Template in your content creation?
Section 3: Practical exercises:
- Create your own "Benefit/Without" Template for a specific benefit in your niche.
- Identify potential benefits and corresponding actions to be avoided in your industry to apply the template effectively.
And the way to get these 2-3 a week for my posts is found in your next success steps below:
This Week’s Next Success Steps: Join Content Profit Systems at the Exclusive Member Level and I’ll create your Perfectly Profitable Prospect Profile: How to Speak Directly to Your Prospects & Customers and Your Profit Pipeline: 10 Lead Magnet Ideas and 50 Profit Digital Product Ideas
Start yours before your head hits the pillow tonight 🎈❤️🎈